Video Strategy
Make sure your video gets the results you need
Video is one of the most powerful tools you can use to spread your message. But proper strategy is the key to achieving real results.
Creating an artistic and high-quality video is just one step of the process. We want to work with you to create a marketing and distribution plan for your exciting new video. Put your content in front of not just a lot of people, but the right people.
Video Marketing Strategy
There are 3 key questions to consider when planning your video marketing strategy.
The answers to these questions determine optimal the tactics to market and distribute your video. We dive deeper into these essential questions and create the perfect strategy for your needs.
Video Content Strategy
With all the video content out there today, it's essential to create content that stands out from the crowd. Choosing content that will have the greatest impact all starts with research. You want to clearly communicate your value proposition. What problem do you solve and what sets you apart from the competition?
You want to communicate that your brand provides something your customers need and cultivate loyalty. There are many approaches to achieve this. Inspire with relatable stories, educate with useful information, or entertain with surprising or humorous content.
How do you want to generate and structure your content? There are 3 options for content generation: create it yourself, collaborate with other creators, or curate existing content.
How do you distribute and market your content so that it reaches as many viewers as possible? You must utilize a smart mix of influencers, blog and social media, targeted advertising, and YouTube optimization.