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Sony Alpha a7III Mirrorless Digital Camera

Comprising the essentials needed to begin shooting, the Sony Alpha a7 II Mirrorless Digital Camera with 28-70mm Lens and Accessory Kit from B&H bundles the full-frame mirrorless body and standard zoom lens with a memory card, spare battery, lens care kit, and a protective camera bag.

WEEKLY PRICE /  ¥28000

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Lens Mount: Sony E

Camera Format: Full-Frame (1x Crop Factor)

PixelsActual: 25.3 Megapixel
Effective: 24.2 Megapixel

Maximum Resolution: 6000 x 4000

Aspect Ratio: 3:2, 16:9

Sensor Type: CMOS

Sensor Size: 35.6 x 23.8 mm

Image File Format: JPEG, Raw

Bit Depth: 14-Bit

Image Stabilization: Sensor-Shift, 5-Axis

Exposure Control

ISO Sensitivity: Auto, 100 to 51200 (Extended: 50 to 204800)

Shutter Speed: 1/8000 to 30 Seconds
Bulb Mode

Metering Method: Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot

Exposure Modes: Aperture Priority, Auto, Manual, Program, Shutter Priority

Exposure Compensation: -5 to +5 EV (1/3, 1/2 EV Steps)

Metering Range: -3 to 20 EV

White Balance: Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater

Continuous Shooting:

Up to 10 fps at 24.2 MP for up to 89 Frames (Raw) / 177 Frames (JPEG)
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP

Self-Timer: 2/5/10-Second Delay


Recording Modes: XAVC S/H.264
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 100p/119.88p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p [50 Mb/s]
Full HD (1920 x 1080) at 50p/59.94p [25 Mb/s]
Full HD (1920 x 1080) at 25p/29.97p [16 Mb/s]
Full HD (1920 x 1080) at 50i/59.94i [24 Mb/s]
Full HD (1920 x 1080) at 50i/59.94i [17 Mb/s]

External Recording Modes: 4:2:2 8-Bit
UHD 4K (3840 x 2160) at 24.00p/25p/29.97p
Full HD (1920 x 1080) at 24.00p/50i/50p/59.94i/59.94p

Recording Limit: Up to 29 Minutes

Video Encoding: NTSC/PAL

Audio Recording: Built-In Microphone (Stereo)
External Microphone Input

Audio File Format: AC3, Dolby Digital 2ch, Linear PCM (Stereo)


Focus Type: Auto and Manual Focus

Focus Mode: Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)

Autofocus Points: Phase Detection: 693
Contrast Detection: 425

Autofocus Sensitivity: -3 to +20 EV

Viewfinder and Monitor

Viewfinder Type: Electronic

Viewfinder Size: 0.5"

Viewfinder Resolution: 2,359,000 Dot

Viewfinder Eye Point: 23 mm

Viewfinder Coverage: 100%

Viewfinder Magnification: Approx. 0.78x

Diopter Adjustment: -4 to +3

Size 3"

Resolution: 921,600 Dot

Display Type: Tilting Touchscreen LCD


Built-In Flash: No

Flash Modes: Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless

Maximum Sync Speed: 1/250 Second

Flash Compensation: -3 to +3 EV (1/3, 1/2 EV Steps)

Dedicated Flash System: TTL

External Flash Connection: Hot Shoe


Media/Memory Card SlotSlot 1: SD/SDHC/SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I)

Connectivity: 3.5mm Headphone, 3.5mm Microphone, HDMI D (Micro), USB Type-C (USB 3.0)

Wireless: Wi-Fi



Operating Temperature: 32 to 104°F / 0 to 40°C


Battery: 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh

Dimensions (W x H x D)5 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm

Weight1.43 lb / 650 g

Kit Lens

Focal Length: 28 to 70mm

Maximum Aperture: f/3.5 to 5.6

Minimum Aperture: f/22 to 36

Angle of View: 75° to 34°

Maximum Magnification: 0.19x

Minimum Focus Distance: 11.81" / 30 cm

Optical Design: 9 Elements in 8 Groups

Diaphragm Blades: 7, Rounded

Focus Type: Autofocus

Image Stabilization: Yes

Filter Size: 55 mm (Front)

Dimensions: (ø x L)2.9 x 3.27" / 72.5 x 83 mm

Weight: 10.41 oz / 295 g


  • Sony Alpha a7III Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens

  • Kingston SDXC Card, 128GB, 300MB/s

  • 2 Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)

  • AC-UUD11 AC Adapter

  • Shoulder Strap

  • Body Cap

  • Multi-Interface Shoe Cover

  • Micro-USB Cable

HOW TO RENT Sony Alpha a7III

This can be picked up locally in Tokyo or shipped domestically for additional fees.

For details and availability on this and other gear for rent, please email

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